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Toyota’s Tacoma Looking to Get an EV Rival

The automotive industry is witnessing a significant shift towards electric vehicles (EVs), and Toyota’s popular Tacoma is not one to be left behind. With the launch of the 2024 Toyota Tacoma EV on the horizon, this renowned pickup truck is set to compete with the likes of Ford and Rivian, aiming to offer an impressive combination of affordability and size. However, Toyota’s ambitions might face some fierce competition from an unexpected source – the Hunter EV pickup.

Featured Image Courtesy of Electrek

JAC’s Hunter EV Pickup: A Formidable Contender

JAC, the well-known Chinese electric vehicle manufacturer that has previously collaborated with NIO, is preparing to unveil its new Hunter EV pickup in April. This all-electric pickup truck boasts a dual electric motor drive train and an impressive cruising range of over 310 miles (500 km) according to the CLTC standard. JAC’s expertise in manufacturing electric vehicles has been further solidified by NIO’s recent acquisition of two manufacturing plants and associated assets, enabling the EV startup to manage its production.

Previously, NIO relied on JAC’s qualification to produce its vehicles, utilizing two factories under a contract manufacturing arrangement. However, with NIO’s entry into China’s MIIT vehicle manufacturing enterprise info management system, the company can now build EVs under its own name. This development signals JAC’s readiness to make a significant move in the EV market, with the Hunter EV pickup poised to make its official debut at the Beijing Auto Show.

Unveiling the Hunter EV Pickup

The Hunter EV pickup was initially showcased at the Guangzhou Auto Show but has undergone updates since then. According to a report from China news outlet Autohome, the electric truck will be built on JAC’s new wide-body pickup platform. Notable design features include a closed grille and a new front face with split headlights, giving the Hunter EV a distinctive and modern appearance.

Promising Features and Specifications

Power and Performance of the Hunter EV:

The Hunter EV pickup is equipped with a dual electric motor drive train, delivering a maximum power of 70/160 kW and a torque of 176/342 Nm. Its substantial 88.02 kWh battery provides an impressive CLTC range of over 310 miles (500 km). With these specifications, the Hunter EV is set to rival other electric pickups in the Chinese market, including Great Wall’s Cannon EV and Changan Lanou EV.

Size and Design Comparison with Toyota Tacoma:

The Hunter EV’s dimensions, at 5.62 m (221″) long, 1.97 m (78″) wide, and 1.92 m (76″) tall, position it in a similar size range as the Toyota Tacoma. The “extra-long” cargo bed of 1.81 m (~6 ft) and a ground clearance of 205 mm (8″) highlight the Hunter EV’s capability to tackle diverse terrains. The closed grille and updated front face with split headlights give it a distinctive and modern appearance, ready to make a statement in the competitive electric truck market.

Interior and Infotainment:

The interior of the Hunter EV promises “generous driving space,” complemented by a T-shaped infotainment system. With a 7-inch LCD instrument display and a suite of features, including the 3.0 in-car system and OTA updates, JAC aims to provide a comfortable and technologically advanced driving experience.

Market Positioning and Competition:

As the Hunter EV prepares to make its debut, it is positioned to compete not only in the Chinese market but also on the global stage. Its robust specifications and features pose a formidable challenge to established players like Toyota’s Tacoma EV. The competition in the electric pickup segment is heating up, with each contender vying for a slice of the growing market.

Toyota’s Response: The Tacoma EV

With the introduction of the Hunter EV pickup, Toyota’s Tacoma may face a formidable rival in the electric vehicle market. While Toyota has not officially confirmed an electric version of the Tacoma, the company is aware of the growing demand for new EV trucks 2024. As the automotive industry shifts towards electric mobility, Toyota will likely respond to the market trends and develop an electric variant of the popular Tacoma.

The Hunter EV’s potential to undercut rivals in terms of pricing and size, combined with Toyota’s reputation for quality and reliability, sets the stage for exciting competition in the electric pickup truck segment. As consumers become increasingly conscious of their carbon footprint, the availability of electric options in the midsize truck market becomes more crucial.

Final Thoughts

The arrival of the Hunter EV pickup, with its impressive range, dual motor drivetrain, and competitive features, signals a new era in the electric pickup truck market. While Toyota’s Tacoma has enjoyed unrivaled success in the midsize truck segment, introducing electric alternatives like the Hunter EV poses a challenge for the Japanese automaker.

As the automotive industry embraces electric mobility, Toyota will likely respond to the demand for electric pickup trucks and develop an electric variant of its renowned Tacoma. The competition between the Hunter EV and a potential Tacoma EV promises to provide consumers with more choices while driving the advancement of sustainable transportation. Ultimately, truck enthusiasts and environmentally conscious consumers will benefit from the growing availability of electric options in the midsize truck segment.

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